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Why “no leads, no pay” buys junk
Pay-per-lead sounds like no risk. It is how you buy volume that cannot survive a calendar.
Published July 5, 2026
The incentive is the product
If someone only gets paid when they can count a name, they will find a name. They will not own the 11pm text, the no-show, or the person who asked a real question and got a brochure.
Forty leads. Two booked. They still delivered. That is the deal. Do not be shocked by it.